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INSINCERE

from GOOD TIMES BAD TIMES

Written by Jay Graydon, Glen Ballard & Clif Magness

“Insincere” is a beautiful power ballad. The song was co-written by David Foster’s old pal, Jay Graydon, with Glen Ballard (Alan Morrisette, Wilson Philips) and Clif Magness (Avril Lavigne, Kelly Clarkson) for their collaborative effort, Planet 3. Planet 3’s album, A Heart From The Big Machine, was released in 1990. It was a solid AOR record with stellar songwriting and playing by the three, award-winning music makers.

 

The album featured Magness on tenor lead vocals, Graydon’s trademark guitars and Ballard on keyboards. Planet 3 disbanded soon after and the three top producers/songwriters went back to their usual studio work. Around 1997, “Insincere” was rescued by David Foster as he worked on songs for Japanese singer/actress Yukiko Ito’s (aka Yukiko Haneda) third cd eventually titled Good Times Bad Times.

Foster’s version of “Insincere” was rarefied and smooth compared to Planet 3’s rocking original. The Hitman’s keyboards gave the song a nocturne mood and perfectly supported Ito’s convincing performance. Here, and throughout the whole record, the singer gave solid proof of her talent and she sang in English with flattering results. The evocative mood of the track was enhanced by the late Jeremy Lubbock’s (1931-2021) pristine string arrangement.

Foster produced another ballad for Good Times Bad Times. “Could’ve Fooled Me” was co-written by Foster and Dennis Lambert. An article on “Could’ve Fooled Me” can be found in the archives. The album also featured good work by several other veteran producers including Humberto Gatica, Paul Anka, Phil Ramone (1934-2013) and Brooks Arthur (1936-2022).

Listen



  • Lead Vocals: Yukiko Ito
  • Keyboards: David Foster
  • Saxophone: David Boruff
  • Strings Arranged by Jeremy Lubbock
  • Arranged by David Foster & Jeremy Lubbock
  • Produced by David Foster

Lyrics

I’m not an angel, just a girl
But please understand
I’m not the kind who’d never lie
Most everything
You’ve heard is true
So boy now I come to you
A girl who has nothing left to hide

And what I’m saying to you now
Is how I really feel
And no matter what
You think of me
boy I’ll never be

Insincere
Wanting you is all I know
Heart and Soul
I can’t hold it back
So believe me when I say
That I’ll be there
No I won’t be insincere

Out on the Borderline of love
Some hesitate
But I’m gonna find my way across, ooh yeah
I never try to play it safe
It’s just the way I am
To want things
No matter what the cost

So if there’s any doubt about me
Baby make it clear
‘Cause I need you so completely
That I can’t be

Insincere
Wanting you is all I know
Heart and Soul
I can’t hold it back
So believe me when I say
That I’ll be there
No I won’t be insincere

‘Cause the strenght of this emotion
Is a river running free
And once my heart has spoken
Now you can believe in me

Insincere
Wanting you is all I know
Heart and Soul
I can’t hold it back
So believe me when I say
That I’ll be there
No I won’t be insincere